Out-of-home advertising companies strive for greater metrics and transparency (CMO)
OOH ad companies, including oOh!media and JCDecaux, are bringing on technology platforms to provide complete and standardised reporting across out-of-home media. Agencies and out-of-home providers are increasingly embracing third-party, cloud-based technology and reporting in order to provide advertisers with greater transparency and campaign insight. […]
Wed, Apr 18, 2018 at 5:47 PM