Out-of-Home advertising is reaching its ‘big bang’ moment (Exterion Media)
Out-of-Home (OOH) advertising is reaching its big bang moment in the UK, as technology, data and infrastructure are seamlessly coming together, according to Glen Wilson, Managing Director of Posterscope. Since the advent of Digital Out-of-Home (DOOH) the effectiveness of the medium has nearly doubled, and this is only the beginning. […]
Thu, Mar 15, 2018 at 4:53 PM