Opera Mediaworks Reveals 6 Biggest Mobile Advertising Trends Of 2013

Among the trends: We began to see the slow decline of the traditional banner ad. Though traditional banner ads still comprise more than half of all ads served on the Opera Mediaworks platform, rich-media units are on a dramatic upswing. More significantly than ad-volume share, rich-media ad units are expected to contribute to overall mobile ad revenue in the coming year. […]