OOH professionals use AI for: research, document wriitng, ad design, workflow improvement (Billboard Insider)

34% of Billboard Insider readers use AI to assist with market or sales research. As an example of this, here’s what ChatGPT said when Billboard Insider asked how much money Cracker Barrel spends on billboards: Cracker Barrel’s total annual advertising expenses would likely include not just billboards but also digital ads, TV commercials, print ads, social media promotions, and more. […]