oOh! Media CEO explains why he expects the new data analytics tool to boost DOOH campaign effectiveness (MI-3)
Five years ago oOh! Media CEO Brendon Cook figured the OOH industry had a problem if it continued with blunt demographics, impressions and basic reach and frequency modelling as the basis for future sector growth. The successful industry-wide shift to digital formats has been well documented. […]
Tue, Sep 17, 2019 at 7:17 PM