OOH is the only traditional medium that grows consistently: Rapport (OOHToday)
Global OOH advertising revenues grew in each of the last nine years (2010-2018), with an average growth of +4.1% per year over the period, to reach $31bn in 2018. Meanwhile, traditional non-digital media as a whole (television, print, radio) experienced stagnating advertising revenue (+0.4% over the period, and -1.5% in the last four years). […]
Tue, Feb 19, 2019 at 7:00 PM