OOH advertising is still undervalued (OOHToday)
The world of digital advertising, where more than $100 billion per year is being spent in the U.S., has historically been segregated from the $8 billion world of OOH. Chalked up as part of the “traditional media” budgets, OOH doesn’t get the respect or the share of ad budget that it deserves. The undervaluation of OOH is a problem. […]
Thu, Dec 13, 2018 at 5:16 PM