OOH ad sales: You need to manage your top 25% existing advertisers “like you would a mutual fund” (Billboard Insider)
Creative Resources President Gerry Tabio. Go back to your 2024 list of active clients and identify the top 25%. That group of accounts becomes your Key Account Portfolio and you need to manage it like you would a mutual fund. […]
billboardinsider.com
Wed, Apr 23 at 4:05 PM
Wed, Apr 23 at 4:05 PM