One Direction Adds Digital Billboards And Kik’s Messaging App To The Music Marketing Mix

One Direction just released a new album with a variety of interesting marketing efforts which are part of what is no doubt a massive deployment of skills and money. Though definitely a global act with a world tour planned for 2014, One D is also targeting the States with a variety of efforts. Of particular interest is their use of digital billboards as a localized screen for social media. […]