On-car and in-car DOOH network Firefly makes its inventory available for programmatic buying via Vistar, Placeexchange, Hivestack, Adomni, and Magnite platforms, using its proprietary server (Firefly)
For this new programmatic flow to be executed for each ad play, the Firefly Mediation Server sends bid requests to Vistar, Placeexchange, Hivestack, Adomni, and Magnite, sets up an auction with all received bids, and selects the winning bid according to the guaranteed status and bid price, without affecting the delivery of the directly sold campaigns. […]
Wed, Jun 29, 2022 at 12:11 AM