City A.M.: Ocean Outdoor snaps up Swedish DOOH ad firm Visual Art for €63m as European drive continues
As part of the deal, Ocean, which operates major advertising locations including Piccadilly Lights, has also set up a joint venture with the operators of Visual Art to develop new technology for digital ad screens. The acquisition marks a further expansion of the firm’s presence in northern Europe, as Visual Art also operates in Denmark, Finland and Germany. […]
Mon, Sep 16, 2019 at 4:41 PM