OAAA Releases Guidance for Best Practices for Marketing Mix & Attribution Models for Out of Home Media (PRNewswire)
A whitepaper entitled "OOH Modeling Best Practices" is at the center of the guidance package, complemented by a detailed glossary, a best practices checklist, and an attribution provider Request for Information (RFI) template. […]
prnewswire.com
Wed, Oct 13, 2021 at 10:52 PM
Wed, Oct 13, 2021 at 10:52 PM