NYU Langone reaches Chinese Americans in NYC with a microlocal OOH campaign
As one of the nation’s premier academic medical institutions, NYU Langone wanted to reach Chinese Americans in one section of one neighborhood in New York City. Billups reached out to PMD Media, and WindowPoster™ Displays were deployed in the front windows of storefronts on 8th Avenue in NYC’s largest Chinatown – tightly focused in less than 20 city blocks. Hyper-Local targeting? […]
Tue, Feb 23, 2021 at 6:56 PM