NRF 2026: Why Best Buy thinks the future of retail media still lives in the store (The Drum)

By Gordon Young, Editor-In-Chief, The Drum. The Drum catches up with Lisa Valentino, president of Best Buy Ads, at NRF 2026 in New York. For years, retail media has been discussed as a digital land grab, with screens, clicks, sponsored listings and attribution models stacked ever higher. […]