Non-profit OOH audience measurement organization Geopath is in financial trouble (Billboard Insider)

Geopath has lost money for three straight years. The 2024 loss was $1 million, down from a $1.6 million loss in 2023. We suspect the 2024 loss was caused by high spending on a Motionworks data contract but can’t tell because Geopath didn’t break out Motionworks expenses in 2024. […]