Nielsen says it now has audience data for omnichannel advertisers in one place, as opposed to silos, as before (Nielsen)
Advertisers can now create a full omnichannel marketing strategy and implement a consistent audience strategy across media for brands, as opposed to running siloed strategies across channels. For example, advertisers in FMCG can leverage supermarket purchase data and activate that with audiences across CTV, radio, OOH, social and digital channels. Privacy is increasingly important to consumers. […]
Thu, Oct 22, 2020 at 5:26 PM