Newly created OOH media subsidiary of Saudi investment firm Multiply Group is already expanding to Europe (Invidis)

by Balthasar Mayer. Through a partnership with Wildstone Capital, Multiply Media Group from Saudi Arabia will soon launch its first DooH network in Europe, starting in London, with more cities to follow. Multiply Media Group (MMG), founded in June this year, brings together three leading OoH media owners from the United Arab Emirates: Backlite Media, Viola Media, and Media 247. […]