New Lowe’s CMO has big plans for its retail media network (Modern Retail)
Interview with Jennifer Wilsonl, CMO, Lowe's. "It really is performance media in its most purest form. You’re going after very discrete audiences using very discrete insights to drive more sales from a certain audience. […]
modernretail.co
Wed, Jul 3, 2024 at 7:00 PM
Wed, Jul 3, 2024 at 7:00 PM