Most firms tend to cut back on advertising during a recession. That’s exactly why you shouldn’t: academic research (Billboard Insider)
This behavior reduces noise and increases the effectiveness of advertising of any single firm that advertises. Thus, the firm that increases advertising in this environment can enjoy higher sales and market share…The gains of the firms that maintained or increased advertising during a recession persist. […]
Fri, Apr 3, 2020 at 6:11 PM