Mood Media-owned integration platform In-Store Marketplace says it can resolve the industry’s measurement problem (PRNewswire)

In-Store Marketplace (ISM), the retail industry's first centralized platform for digital in-store media integration, today released new research, conducted in partnership with Catalyst Media Consulting, that highlights a critical gap in how in-store media is evaluated across stakeholders, and introduces a path forward rooted in alignment and product movement. […]