Montreal-based DOOH adtech firm Atedra spins off a programmatic DOOH platform that it says already connects 250,000 screens in North America (Digital Signage Today)
Initially, the demand-side programmatic platform will focus on digital out-of-home advertising, according to a company press release. Adstanding's self-service application is designed for brands, media buyers and inventory providers for DOOH planning and buying. […]
Tue, Jun 28, 2022 at 6:07 PM