Mobile Advertising Market to Top $38 Billion by 2018: Berg

There are considerable regional differences in the format distribution depending on the level of maturity and local preferences across markets. The total value of the global mobile marketing and advertising market will grow from $9.4 billion in 2012 at a compound annual growth rate (CAGR) of 26 percent to $38.1 billion in 2018, according to a research report from analyst firm Berg Insight. […]