Mercedes-Benz programmatic DOOH campaign in Spain and other campaign case studies by VIOOH

To promote the launch of their new car, Mercedes-Benz built a campaign with a data-driven strategy, using programmatic to drive flexibility and efficiency to optimise delivery. Uniquely, this campaign utilised Mercedes-Benz’s own first-party data about their customers to build an effective profile for strategic targeting and efficient planning, and create meaningful, tailored conversations. […]