McDonald’s weather-reactive outdoor campaign produced by GrandVisual (Campaign)
McDonald’s brings to life April’s unpredictable weather through a digital outdoor campaign that uses real-time MET Office data. Leo Burnett London turned the McDonald’s menu into weather icons – for example an unwrapped burger represents the sun, while an upturned box of fries signifies rain. It is running this week across the country with tasty forecasts. […]
Thu, Apr 26, 2018 at 3:43 PM