McDonald’s New Urban HQ Doesn’t Skimp on Digital Experiences (DSConnection)
McDonald’s, the reigning king of QSR and fast food, seems not to have been soured on digital experiences despite a rather unappetizing scandal with previous touchscreen rollouts. In fact, their new 480,000-square-foot, Gensler-designed global headquarters in the West Loop neighborhood of Chicago is chalk full of interactive digital installations for corporate employees to enjoy. […]
Wed, Jul 10, 2019 at 10:30 AM