Marketers Show Some Restraint; Holiday Ad Volume Down 8.2%

Marketers may have started holiday advertising as early as September this year, but so far they've actually run fewer holiday ads and have shown at least a little restraint with their creative. Holiday ad volume is down 8.2% from this time last year, according to ad-tracking firm AceMetrix. That's largely because of the later Thanksgiving, which falls on Nov. […]