In the face of an economic downturn, marketers and agency executives see OOH as a safe bet (DigiDay)
By Julian Cannon. So it’s no surprise going into the fourth quarter that they will likely add more out of home advertising to their marketing mix. Marketers and advertisers are pushing hard to capitalize on the opportunities available with Christmas and Black Friday expected to operate at full force this year, following a period of booming shopping and travel activity. […]
Wed, Oct 26, 2022 at 7:40 PM