Marketers Eager To Spend on Multiple Screens — Want Better Cross-Screen Metrics
The devil is in the details, and the details are in the measurement. Measurement is still an area of online video and multiplatform campaigns that raises many questions, such as what are the best ways to measure across platforms, and should traditional models be used in which GRPs are measured both for TV and online -- or is there a better mousetrap? […]
Tue, Dec 3, 2013 at 4:30 PM