Mark Ritson: The story of digital media disruption has run its course (Marketing Week)
Both radio and outdoor are now demonstrably more digital than they are traditional. For pure-play digital there is growth mingled with a growing realisation that momentum is slowing and maturity awaits. For radio, TV and outdoor there is small but not insignificant growth, with the caveat for TV that its audience continues to slim, albeit from a huge initial base. […]
Wed, Dec 5, 2018 at 8:08 PM