March Madness is testing how fast DOOH can really move

March Madness is testing how fast DOOH can really move By Margo Waldrop for The Drum Published: March 30, 2026 March Madness is built for advertisers that like urgency. The audience is huge, the emotional swings are immediate and the action spills well beyond the TV screen into bars, transit hubs, campuses and city centers. […]