Making Mobile Ads That Work
You glance at your smartphone to check the weather, and a tiny banner ad for a new movie pops up. What are the odds that this fleeting exposure will have any effect on you? There’s no clear answer, despite the sums spent on mobile ads—$8.4 billion in 2012, a number expected to quadruple by 2016. […]
hbr.org
Wed, Dec 4, 2013 at 4:01 PM
Wed, Dec 4, 2013 at 4:01 PM