Magna Projects 7% US Out-of-Home Growth in 2023 (Billboard Insider)
Magna’s Winter 2022 Ad Forecast projects the US out of home industry revenues to grow 6.7% in 2023 in excess for 5.8%/year revenue growth for the US ad market. The December 2022 Magna forecast trims growth by 1% from a previous Magna forecast due to economic concerns. Other forms of traditional media underperform out of home. […]
Thu, Dec 15, 2022 at 10:51 PM