Magna Forecasts U.S. Ad Spend To Reach $326 Billion This Year, OOH To Grow by 6%, To $9 Billion (Forbes)

Brad Adgate, Independent Media Consultant. Out-of-home advertising will continue to be strong in 2023, reaching $9 billion in revenue, a 6% increase. Leading the growth will be digital OOH and the continued breakthroughs in programmatic that attracts national advertisers. […]