Louis Vuitton’s latest immersive mega store in Shanghai has almost no screens (16:9)

by Antonia Hamberger. “The Louis” is a 30-meter-tall structure in the shape of a cruise ship, with the upper levels sculpted like giant Louis Vuitton designer trunks. Inside, an extraordinary number of bags, trunks, and other items carrying the signature Louis Vuitton monogram are stacked creatively to form 360-degree canvases for a series of themed rooms. […]