Latest rumors: Advertising prices have gone crazy in the World Cup sign zones (Billboard Insider)

The World Cup is the gift that just keeps giving for out of home plant owners. Advertising prices have gone crazy in the sign zones around the sporting venues and there is spillover demand elsewhere in the host cities (Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York, Philadelphia, San Francisco and Seattle. Steel costs and fuel costs are rising. […]