Large agencies have had a kind of love-hate relationship with out-of-home advertising: Outfront’s CEO (Billboard Insider)

Nick Brien, CEO of Outfront. This is a complex medium to buy. You have to piece it all together the measurement has been lacking overall it doesn’t aggregate in with industry standards and there’s not been one obvious place to go…this medium has in a way handicapped itself by not organizing itself to be a much more user friendly medium for both clients and agencies. […]