Lamar CEO: We have 170,000 billboard faces and only 4,000 are digital. But those 4,000 billboards generate 30% of our revenue. (Billboard Insider)
Lamar Advertising CEO Sean Reilly did a 40-minute interview on the November 2022 Business Forum. Some things Billboard Insider learned: The very first digital billboard. We put up the very first digital billboard in 2004. […]
billboardinsider.com
Fri, Nov 11, 2022 at 6:04 PM
Fri, Nov 11, 2022 at 6:04 PM