Lamar CEO Sean Reilly: Why digital billboards have higher margins (Billboard Insider)
The big difference is on lease costs…We’re pretty aggressive on capturing the economics of a digital conversion. On digital billboards our lease cost runs about 10%. On our total portfolio it runs about 20%. […]
billboardinsider.com
Mon, Nov 13, 2017 at 5:35 PM
Mon, Nov 13, 2017 at 5:35 PM