Lamar CEO on programmatic:”Our overall digital book is about $600 million and of that it’s about $30″ (Billboard Insider)

Insights from CEOs of Lamar, Outfront, Clear Channel Outdoor and Place Exchange. Reilly on programmatic. Our overall digital book is about $600 million and of that it’s about $30…Eventually you (Place Exchange) are going to figure out how to use this to sell static.  That’s a big deal. […]