Kroger’s “Cool” Creative
Lamar Digital and Active International, Kroger’s agency, recently paired up for a new campaign. Beginning in late October 2013 and running through the end of March 2014, Kroger incorporates weather into their out-of-home advertising. Each week, Active International provides multiple pieces of creative to display on digital billboards in Columbus, Toledo and St. […]
Fri, Jan 3, 2014 at 4:11 PM