Kinetic’s Taylor says UK OOH industry needs “a strong trade and marketing body” (Mediatel)
Stuart Taylor, who retires this month after six years in the role, lamented that a lack of funding in Outsmart meant the sector was left wanting. Taylor's messages come as major UK clients, including Nationwide and Vodafone, delivered a unified call for changes in the OOH market, including a funding reappraisal for Outsmart, which was downsized and stripped of a CEO and chairman in 2016. […]
Thu, Jul 11, 2019 at 10:07 PM