Kinetic UK’s Head of Programmatic pitches the benefits of programmatic DOOH advertising (New Digital Age)

By Alys Donnelly, Head of Programmatic, Kinetic UK. ‘Data is the new oil’ has been a term thrown about in the media and AdTech space for years. With the crumbling of the cookie, the rise of clean rooms, and a host of other options, the data space can be a confusing place for clients and brands. […]