John Lewis runs first out-of-home campaign bought in real time, programmatically (Campaign)
Ads can be seen on digital OOH sites across London and aim to reach commuters. Specialist programmatic agency Infectious Media is buying placements in real time by connecting its programmatic technology to Primesight’s inventory via the BroadSign platform. […]
Fri, Nov 9, 2018 at 5:44 PM