J.D. Power Automotive Study To Include Digital Place-based Media
J.D. Power Automotive Study To Measure Recall For Digital Place-based Screens Across Multiple Venue Types NEW YORK, NY — J.D. Power bi-annual Automotive Media and Marketing Report will include metrics about digital place-based (DPb) advertising, according to the Digital Place-based Advertising Association (DPAA). […]
Thu, Dec 19, 2013 at 4:46 PM