It’s time to get real about programmatic Out-of-Home: Talon Outdoor’s Jonathan Conway (More About Advertising)
OOH media owners accelerate their investments in digital screens and marketers pursue opportunities for more data-driven targeting and dynamic creative. In this context, DSPs’ emergence in the Out of Home space is an unsurprising and completely rational move. […]
moreaboutadvertising.com
Wed, Mar 13, 2019 at 6:55 PM
Wed, Mar 13, 2019 at 6:55 PM