Is The Recent T-Mobile & Vistar Deal A Wake-Up Call for Video Advertising?

Is The Recent T-Mobile & Vistar Deal A Wake-Up Call for Video Advertising? By Jonathan Gudai for MarTech Series Published: February 20, 2025 Some deals don’t just make headlines—they reshape industries. T-Mobile’s $600 million acquisition of Vistar Media is one of those moments, signaling a seismic shift in programmatic video advertising and Digital Out-of-Home (DOOH). […]