Is the out-of-home industry fixated on the right data? (OAAA)
The OOH industry has the opportunity to stand apart from other mediums with the use of data to trigger relevant creatives in real time. This is the data we should focus on as it has an exceptional impact on the data used to select specific inventory and reach target audiences. This is the creative that goes on the streets. […]
Wed, Jul 18, 2018 at 4:17 PM