Irish advertising market to grow by 7.3% in 2025 according to Core, OOH spend to rise by 8.9% to €101.6m (Adworld)
According to Core’s forecasts, increases in digital and out-of-home advertising will power much of the growth in 2025. Core is forecasting that online advertising spend in 2025 will rise to €1.11bn while OOH spend will rise by 8.9% to €101.6m. “We believe the OOH market in ROI grew by 15% in 2024, reaching €93.3 million, surpassing pre-Covid spends,” it says. […]
Thu, Jan 30 at 8:15 PM