“Instagrammable billboards” boost OOH campaign effectiveness in India (Exchange4Media)
The term “Instagrammable billboards” was coined recently with reference to billboards that appeal to people who feel compelled to share these images on social media. Spotify has been one prime example of this trend. The Spotify-Tinder campaign has generated a lot of social media buzz, thanks to their data-driven yet tongue-in-cheek approach. […]
Tue, Jun 25, 2019 at 5:17 PM