Inside Global’s big bet on outdoor: the money, the strategy, the digital opportunity (Campaign)
Campaign takes a closer look at the ambitious leap by Global's Stephen Miron and Ashley Tabor into the out-of-home industry. Global's double acquisition of Primesight and Outdoor Plus has caused genuine surprise. Other media companies have been looking beyond advertising to grow their revenues, due to Google and Facebook sucking up virtually all growth in the sector. […]
Sun, Oct 14, 2018 at 8:10 PM